STC Summit 2017

The Summit’s closing general session will feature a live taping of a brand new UX web show called Fix My App. Summit attendees will witness first hand and participate in, the usability testing of a new app. The closing session will be filmed as an episode of Fix My App and will debut later in the year.

Fix My App audience members will watch as users attempt to use a startup’s new app for the first time during a usability test. It's easy to know how to use a product after using it a few times, but using it for the first time is when the complications are revealed.  After the usability test is complete, a team of user experience experts will collaborate to solve the major problems and advise the app’s creators on best UX practices for their app and why the UX problems occurred in the first place.

UX experts include:

• Lorelei Brown - 15+ years’ UX experience at Verizon, Comcast, AOL, PBS, National Association of Realtors
• Geoffrey Robertson - UX Research Manager at Discovery Communications
• Vera Rhoads - IBM, independent consultant, and 13+ years teaching graduate advanced usability at University of Maryland

The closing general session will also contain remarks from STC’s newly installed President, Alyssa Fox.