Chances are you’re already measuring analytics (hopefully like a boss). But ... do you know what your users feel when they read your content? Is your help documentation building customer loyalty? How can you make your company’s next marketing piece more viral? Not only do tools exist to measure your user’s emotions, but intelligent software is becoming better at emoting back to humans. Are you ready to write help and documentation for your artificially intelligent agent?Join Allie as she shares the basics of emotive analytics, how it works (and how to avoid facial recognition), current uses in industry and academia, and ideas to start laying the groundwork for the future.