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Tuesday, May 9 • 4:00pm - 4:50pm
My Android Dreams of Electric Cats: Are You Capturing Your User's Emotive Analytics?

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Chances are you’re already measuring analytics (hopefully like a boss). But ... do you know what your users feel when they read your content? Is your help documentation building customer loyalty? How can you make your company’s next marketing piece more viral? Not only do tools exist to measure your user’s emotions, but intelligent software is becoming better at emoting back to humans. Are you ready to write help and documentation for your artificially intelligent agent?Join Allie as she shares the basics of emotive analytics, how it works (and how to avoid facial recognition), current uses in industry and academia, and ideas to start laying the groundwork for the future. 

avatar for Allie Proff

Allie Proff

Knowledge Management/Library/TechComm, Boeing
I am intrigued by information architecture and content strategy (how to organize stuff so people can find it), and teaching (cognitive principles, gamification, video instruction, and combining graphics with writing). My real passion is teaching and learning, and helping others share... Read More →

Tuesday May 9, 2017 4:00pm - 4:50pm EDT
Annapolis 3/4