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Monday, May 8 • 1:00pm - 1:50pm
Walk in Your Customer's Shoes: Learn the Art of Journey Mapping

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PLEASE NOTE THIS SESSION IS NOW BEING HELD IN ANNAPOLIS 3/4.

When you create a journey map, you're actually walking in a customer's shoes. Journey maps help us clarify the needs of users and identify their pain points. Writers can learn to use journey maps to create targeted content. With this knowledge, writers can also push for improvements to the user interface to reduce the need for documentation. This interactive session will teach you how to create journey maps—either with your product team or on your own. You will also learn how to apply the journey map process to targeted content.

Speakers
avatar for Michelle Gardner

Michelle Gardner

Sr Information Developer, Micro Focus
I'm passionate about improving user experience and providing excellent user-focused content. I have been a technical writer, promotional writer, marketing manager, product manager, sales representative, and customer advocate. As an Information Developer at Micro Focus, I combine... Read More →



Monday May 8, 2017 1:00pm - 1:50pm
Annapolis 3/4

Attendees (138)