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Monday, May 8 • 9:00am - 9:50am
The Holy Trifecta of Intelligent Technical Content

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Technical communication professionals revolutionized the publishing world with the introduction of structured writing and intelligent content. By adopting innovative methods, approaches, and content standards, we were able to craft and deliver content to multiple channels quickly, often with reduced effort and cost. And, we’re not done yet. When technical content is required for global audiences, intelligent content alone is not enough to tackle the obstacles multilingual content introduces. Combining structured intelligent technical content, terminology management, and translation memory together can solve these challenges. We call this the Holy Trifecta of Intelligent Technical Content. When all three of these are leveraged together, we can systematically produce consistent content that is on-brand, on-message, and easy to read in every language; the right content to the right person in the right language on the device of the consumer's choosing. In this session, we will clearly describe intelligent content, terminology management, and translation memory. You will gain an understanding of how they are interrelated and why they are important to technical communication projects. 

avatar for Val Swisher

Val Swisher

CEO, Content Rules, Inc.
Val helps companies solve complex content problems by analyzing their content and how it is created. She is a well-known expert in structured authoring, global content strategy, content development, and terminology management. Val believes content should be easy to read, cost-effective... Read More →

Monday May 8, 2017 9:00am - 9:50am EDT
Annapolis 1/2