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Monday, May 8 • 2:10pm - 3:00pm
Implementing a Content Strategy Is Like Running 100 Miles: Painful But Possible

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As customers’ demands evolve, you might wonder how in the world you can change your content strategy to keep up. Finding consensus among executives, teammates, and departments with competing ideas about content can seem as challenging as running 100 miles. Gavin has run 100-mile ultramarathons! He has also helped Salesforce’s 100+ person documentation team implement a new content strategy. In both cases, survival required overcoming fear, choosing the right gear, learning from mistakes, prioritizing the right tasks, enlisting a crew for support, and not quitting when it felt like there was no way to finish. But finish they did, and you can too once you hear more about his experiences and lessons learned.

avatar for Gavin Austin

Gavin Austin

Principal Technical Writer, Salesforce
Gavin Austin is a Principal Technical Writer at Salesforce, where he writes everything from UI text to API developer guides. He has delivered a number of highly-rated presentations at LavaCon, WritersUA, STC Summit, Agile 2013, Intelligent Content Conference, Content Management Strategies/DITA... Read More →

Monday May 8, 2017 2:10pm - 3:00pm EDT
Annapolis 1/2