STC Summit 2017

Knowing your audience is the foundation of all communications, yet technical communicators often fail because we don't understand the basics. This session will arm communicators with the tools necessary to identify segments of their audience (beyond demographic information frequently used to target messaging) by highlighting theories traditionally used for marketing and sales; this presentation will help social media managers, communications strategists, and other technologists improve engagement by developing compelling communications strategies and messages based on psychographic data, technographic data, and new media audience analyses.