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Wednesday, May 10 • 10:10am - 11:00am
Know Your Audience (Better than They Know Themselves)

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Knowing your audience is the foundation of all communications, yet technical communicators often fail because we don't understand the basics. This session will arm communicators with the tools necessary to identify segments of their audience (beyond demographic information frequently used to target messaging) by highlighting theories traditionally used for marketing and sales; this presentation will help social media managers, communications strategists, and other technologists improve engagement by developing compelling communications strategies and messages based on psychographic data, technographic data, and new media audience analyses.

avatar for Christopher Tarantino

Christopher Tarantino

CEO, Epicenter Media & Training
Christopher Tarantino, MEP CMCP has more than ten years experience in emergency response/management and has acted in a variety of positions across the public- and private-sector, including roles at the volunteer, local, county, state, and federal levels. Mr. Tarantino is as a Subject... Read More →

Wednesday May 10, 2017 10:10am - 11:00am EDT
Annapolis 3/4