STC Summit 2017

If your help content lives on an HTML page, then you can easily measure how well it’s performing, who it’s reaching, how they get to it, and what you need to do to make it more, well … helpful. You can do this for free with Google Analytics.

In this beginners-level session, you’re going to get a step-by-step breakdown of what you need to do to develop a Google Analytics monitoring strategy that demonstrates the value of your tech comm team's work. We’re going to cover the important stuff you need to be measuring and how you can use it to improve your content strategy. We’ll also dive into what you need to report to your leadership team and how to do it in a way that makes you look like an analytics expert (even if you aren’t).