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Tuesday, May 9 • 2:10pm - 3:00pm
Aligning Your Technical Communication Content with Brand Initiatives and Making Marketing Pay for It

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In this session, Tom Aldous will be discussing where your traditional Technical Post-Sales content like User Guides and Specification Sheets currently lands in the customer journey. Armed with this understanding, you can now reach out to your Marketing Group for brand alignment. This will get you a seat at the revenue producers table, where budgets are more generous. We will also discuss how moving to a DITA XML workflow will make a dynamic brand aligned templated environment not only possible but a necessity.

avatar for Tom Aldous

Tom Aldous

Founder/CEO, The Content Era
Tom Aldous, the Founder/CEO of The Content Era, has over 25 years of experience in the Technical Communications industry. Besides being the managing partner and lead XML/DITA/CMS consultant at Integrated Technologies for over 20 years, Tom has also served as the Director of TechComm... Read More →

Tuesday May 9, 2017 2:10pm - 3:00pm EDT
Baltimore 5