STC Summit 2017

Content-as-a-Service (CaaS) is the productization of your content creation, management, and publishing services. You have the skills. You have the technology. Transform your services into a scalable, revenue generating program for your technical writing operation. Content in today’s organizations is dynamic, complex, and often required across several locations throughout an organization. Organizations can no longer view content as a cost-of-business managed by traditional operating models. Content must be treated as a valuable corporate asset. Organizations that are successful at managing their content can focus their efforts on who needs it, rather than where it’s stored, the format, or which version is published. The road from today’s practices to Content-as-a-Service requires business process engineering, information governance, and IT planning. During this session, we’ll explore the best-of-breed technology platforms, processes, and practices you can adopt to implement a CaaS program of your own.