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Tuesday, May 9 • 1:00pm - 1:50pm
Content As-a-Service: A Structured Program for Extending Your Business Value and Amazing More Customers

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Content-as-a-Service (CaaS) is the productization of your content creation, management, and publishing services. You have the skills. You have the technology. Transform your services into a scalable, revenue generating program for your technical writing operation. Content in today’s organizations is dynamic, complex, and often required across several locations throughout an organization. Organizations can no longer view content as a cost-of-business managed by traditional operating models. Content must be treated as a valuable corporate asset. Organizations that are successful at managing their content can focus their efforts on who needs it, rather than where it’s stored, the format, or which version is published. The road from today’s practices to Content-as-a-Service requires business process engineering, information governance, and IT planning. During this session, we’ll explore the best-of-breed technology platforms, processes, and practices you can adopt to implement a CaaS program of your own.

avatar for Chris MacMillan

Chris MacMillan

Vice President, Precision Content
I'm interested in the intersection between technology, written communication, and business. We all need content do to our jobs. But when that content is unavailable or unreliable, the downstream impact is often negative. Lost sales, unhappy customers and co-workers, lawsuits... Read More →

Tuesday May 9, 2017 1:00pm - 1:50pm EDT
Baltimore 5