STC Summit 2017

THIS SESSION IS CANCELLED. Please pick another session during this time.
Thank you!

Gone are the days when you could document “Enter your name in the Name field” or wait for SMEs to throw information over your cubical wall just so you can “make it pretty” and throw it back. We are in the middle of a content development revolution. Customers need help solving problems, reducing costs, and generating revenue—and so does your employer! In this session, we will discuss why you should shift your focus from “technical writing” to “customer success”—no matter if your “customer” is internal, external, or a paying client. We will define “customer success” and why it is important, and show how focusing on customer success adds to your company’s bottom line and can advance your career.