With the emergence of social media in the last decade or so, there has been a paradigm shift in consumers. They no longer rely on conventional advertisements or marketing/technical literature to make a purchase. They would rather rely on a trusted source within the online or social community who can influence their purchasing decision by providing a true, holistic view of the product or its features. Brands also realize the true reach and engagement of social media influencers, and thus want to work with them in order to create authentic content about their offering, drive engagement around their brand, and push traffic to their websites or landing pages.
Technical communicators all over the world are known to have a range of skills or abilities that make them successful in the workplace. By being the best communicators within the organization, they can leverage third-party social media tools like blogs, Facebook, Instagram, Twitter, etc. to create a communication channel with customers, potentially influencing their purchasing decisions in the process.
My presentation will focus on how social media can be part of your set of technical communication skills.
