STC Summit 2017

Technical communication professionals revolutionized the publishing world with the introduction of structured writing and intelligent content. By adopting innovative methods, approaches, and content standards, we were able to craft and deliver content to multiple channels quickly, often with reduced effort and cost. And, we’re not done yet. When technical content is required for global audiences, intelligent content alone is not enough to tackle the obstacles multilingual content introduces. Combining structured intelligent technical content, terminology management, and translation memory together can solve these challenges. We call this the Holy Trifecta of Intelligent Technical Content. When all three of these are leveraged together, we can systematically produce consistent content that is on-brand, on-message, and easy to read in every language; the right content to the right person in the right language on the device of the consumer's choosing. In this session, we will clearly describe intelligent content, terminology management, and translation memory. You will gain an understanding of how they are interrelated and why they are important to technical communication projects.