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avatar for Vivianne Costa

Vivianne Costa

PROS
Senior Product Manager
Charlotte, NC

Vivianne Costa works as Senior Product Manager at PROS (NYSE:PROS) where she owns the strategy of the customer help portal. She has been a strong customer experience advocate for the past 15+ years, working first in digital marketing, then diving into the product world.

Starting from scratch in 2001, Vivianne taught herself how to use analytics and earned a Google Analytics Certification. Over years of hard-won experience, she has designed effective analytics strategies for many different kinds of web portals, including, most recently, a documentation and support platform.

A passionate advocate for useful analytics, Vivianne is always excited to share how to transform raw data into actionable insights and is keen to help analytics newbies create meaningful reports that can drive leadership decisions and real-world improvements that directly impact customer experience.   

When she's not knee-deep in analytics dashboards, Vivianne enjoys making time for Javascript lessons, running, and chasing after her toddler.