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Monday, May 8
 

1:00pm EDT

Walk in Your Customer's Shoes: Learn the Art of Journey Mapping
PLEASE NOTE THIS SESSION IS NOW BEING HELD IN ANNAPOLIS 3/4.

When you create a journey map, you're actually walking in a customer's shoes. Journey maps help us clarify the needs of users and identify their pain points. Writers can learn to use journey maps to create targeted content. With this knowledge, writers can also push for improvements to the user interface to reduce the need for documentation. This interactive session will teach you how to create journey maps—either with your product team or on your own. You will also learn how to apply the journey map process to targeted content.

Speakers
avatar for Michelle Gardner

Michelle Gardner

Sr Information Developer, Micro Focus
I'm passionate about improving user experience and providing excellent user-focused content. I have been a technical writer, promotional writer, marketing manager, product manager, sales representative, and customer advocate. As an Information Developer at Micro Focus, I combine my... Read More →



Monday May 8, 2017 1:00pm - 1:50pm EDT
Annapolis 3/4
 
Tuesday, May 9
 

4:00pm EDT

Gamification of Instructional Design

This session will focus on the role of “play” in online learning by exploring design-thinking methods and tools that you can use to engage your learning communities in “play.” Participants will be able to experiment with these methods and tools, and actualize “play” using Learning Battle Cards—a deck of playing cards designed to inspire and facilitate a variety of instructional design and development methods.


Speakers
avatar for Phylise Banner

Phylise Banner

Founder and Learning Experience Designer, Phylise Banner Consulting
Phylise Banner is a learning experience designer with over 25 years of vision, action, and leadership experience in transformational teaching and learning approaches within academia and industry. A pioneer in online learning, she regularly seeks out and embraces opportunities to experiment... Read More →



Tuesday May 9, 2017 4:00pm - 4:50pm EDT
Baltimore 4
 
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